I call it sledge hammer selling, which is the biggest mistake made when using a Google AdWords Campaign. Imagine you are searching for something on the internet and you see all the "Sponsored Links" appear on the right hand side. You take a look at them and see that there is one ad that wants you to buy something but does not give you any information about the product. Here you have a company or individual attempting to get you to purchase something from him or her without them making any effort at all to build a relationship and trust. Also without educating your client you can not show him that the product you have is actually the product that he can not do without. Should he wish to fix his problem or make some task simpler he needs your product. I ask you, would you trust this business, if all it did was sell and not educate or build a relationship with you? How do you know that this is the product or service that you need? Will it solve a problem for you? Do you know wha...
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